PhD student at the University of Vienna | Working title of dissertation: “Tracing Global Flows of Imagination”

This research explores emerging tourist flows from and in Asia, with special attention to tourists and new consumers of the rising middle class in East and Southeast Asia. Hallstatt, the Austrian UNESCO World Heritage Site and its replica Hallstatt See in Guangdong Province, China, serve as case studies for a multi-sited fieldwork approach. The empirical study is motivated by the following research questions: How are imaginaries of Europe constructed and circulated in the age of global consumption? What role does architectural mimicry play in the development of domestic tourist attractions in East and Southeast Asia? Leaning on Appadurai’s concept of cultural flows the theoretical framework is also drawing on recent contributions in tourism studies; these illuminate the role of imagination and imaginaries for the diversification of tourist practices. Due to the global scope of tourist flows the research employs a mixed methods approach which includes multi-sited fieldwork, participant observation in tourist hot spots, qualitative interviews with tourists and local stakeholders, and visual methods such as cognitive mapping and photo elicitation by which photography as performative tourist practice is explored. The research findings serve as point of departure for a conceptual exploration of Reverse Orientalism and Cultural Commodification.


August 2015: Member of Local Organizing Committee | 8th EuroSEAS Conference

2014: Extended Stay in Asia (Thailand and China)

2012 – 2013: Teaching Assistant at the Faculty of Social Sciences, University of Vienna | Course title: Introduction to Social and Cultural Anthropology (Undergraduate Course)

2010 – 2012: Research and Study Assistant at the Department of Social and Cultural Anthropology, University of Vienna | Project: Media Anthropology and Global Fan Cultures (Bollywood and Indian Cinema)